About the Role
We are looking for a talented individual to join our global Marketing Team on our growth path as we disrupt the foreign investment market.
In this role, you will be leading the charge on developing our Product Marketing roadmap and will play a critical role in driving the success of our business by developing and executing marketing strategies to promote our products and services.
What you can expect from the role
Developing a deep understanding of our customers, market, and competition to identify key insights and opportunities for growth.
Collaborating with the Product and Sales teams to develop go-to-market plans for new products and features, including messaging, positioning, pricing, and launch strategies.
Creating compelling marketing materials that communicate the value of our products and services to customers and prospects, including web content, email campaigns, case studies, and other collateral.
Driving demand generation efforts to generate leads and opportunities for the Sales team, including developing campaigns and executing them across multiple channels.
Conducting market research and analysis to understand trends, customer needs, and competitive landscape, and using that information to inform product and marketing strategy.
Tracking and analyzing key performance metrics to measure the effectiveness of our marketing efforts and optimize our strategies over time.
Key Areas of Impact:
The successful candidate will be expected to have a significant impact in the following areas:
Driving the adoption and usage of our products and services among target customers, including investors, fund managers, and corporates.
Increasing brand awareness and consideration among key audiences.
Supporting revenue growth and customer acquisition through effective marketing strategies and tactics.
Requirements
Skill Needed to Succeed:
Excellent communication skills, both written and verbal, with the ability to clearly articulate complex ideas and concepts to a range of audiences.
Strong analytical skills with the ability to gather and synthesize data to inform marketing strategies and decisions.
Creative thinking with a passion for developing innovative marketing approaches that drive results.
Strong collaboration skills with the ability to work effectively with cross-functional teams, including Product, Sales, and Customer Success.
The results-oriented mindset with a focus on achieving measurable impact on business goals.
Bachelor's degree in Marketing, Business, Finance, Engineering, or a related field.
2+ years of experience in B2B product marketing, preferably in the fintech or financial services industry.
Experience developing and executing successful product marketing campaigns across multiple channels, including digital, events, and direct mail.
Familiarity with marketing automation and CRM tools, such as Copper,
Experience conducting market research and competitive analysis to inform product and marketing strategy.
About Deaglo
Founded in 2019, Deaglo is a fast-growing FinTech with the core purpose of revolutionizing cross-border investments. Our mission is to democratize cross-border investments through technology, allowing anyone to approach an international transaction with unbridled confidence.
Our team is very collaborative and supportive. We go out of our way to help others where we can and are non-judgmental. We continually work to create an environment that makes every individual want to go above and beyond but doesn’t demand it. We want everyone to be passionate about what they do every day.
We know that a motivated team is essential to building a successful business. We strive to integrate our employees with leadership through culture, communication, and responsibility. Through OKRs, we encourage all of our employees to set both personal and business objectives that are aligned with the firm’s goals and work together to achieve them. You will be expected to continually self-educate and improve yourself and utilize this knowledge to perform your roles better.
We seek to create an environment that challenges you and stretches you. We promise that we will be right there with you, from the top of the company to the bottom, working on the problems together to achieve our collective success.
Want to apply for a role at Deaglo?
Want to apply to a role at Deaglo?
Please send us an email with your resume and answer the following questions:
❓ Why do you want to work at Deaglo? Please try to be as tangible as possible about the type of work you would like to see yourself doing.
❓ What are the strengths you can bring to the table?
❓ What are the weaknesses that you need to work on?